I LOVE IT.
|yes, hello, this is deep plum
|why is my lip stupid and have a lump like why
I recommend, like with pretty much every matte lip product ever, you exfoliate scrub and moisturize them lips before application. I wore mine from about noon until 11pm with a single touch up. It moves from the inside of your lips first, so there's a line when you talk. But with drinking and stuff, it mostly stays put otherwise. I got nervous when I first bought it because it can look pretty "vampy" in some lighting, while at other times it just looks like a dark red. It's SO NICE, THOUGH. I want to try other colours.
What's your favourite Sephora Collection item?